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Are Event / Conversions reported as unique?

Carnival push notification messages report event conversions if your app is tracking custom events.

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Events & Conversions are not unique between each event, but a user would only be counted once per event. We chose to go for non-unique metrics to better surface how many events/conversions are happening after interacting with a message. This is because non-unique metrics are helpful to measure conversion lift.

For example: if I received the above Push Notification and went through the Viewed Category event twice and Added to Cart event once, I would be counted for both events one time.

 

 

 

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